Between the 29th of August and the 2nd of September, Sao Paulo in Brazil will host a new edition of the DW! Design Weekend event. This the largest Latin American design festival, a major urban design festival, composed of hundreds of independent, simultaneous events.
As you know, Brazil is definitively on the top of the Design Festivals Circuit, and this event is one of the flagship fairs of this emerging country. DW! is a creation of Lauro Andrade – CEO of SUMMIT PROMO – and it joins annually, at Sao Paulo´s city, more than 300 independent and simultaneous events, organized by companies, professionals or educational institutions.
DW!´s first edition was held in 2012 , and since then has been growing and maturating year after year, reaching international quality levels. Public and private activities at DW! are promoted in strategic points of the city such as Museums, Galleries, Studios, Stores, Shopping Centers, Parks, Public Squares, Universities, Colleges and others.
The contents are integrated and presented in an Official Program, publicized by DW!´s media groups partners, impacting millions of people and promoting the importance of “design and designers”. DW!’s events are held in various formats such as: seminars, courses, lectures, trade fairs, exhibitions, installations, urban interventions, receptions and cocktails, product launches, thematic itineraries, parties, shows, contests, prizes, among others.
In the next days the official program will be revealed, but you can expect a major celebration of design! Remember, the 7th edition will be held in the city of São Paulo, between August 29th and September 2nd.