Design News: Cristiano Ronaldo Opens Lifestyle Hotels – Cristiano Ronaldo, in a partnership with Pestana Hotel Group, opened the first CR7 hotel in Funchal, Madeira Island and also Pestana CR7 Lisboa.
The opening marks the ‘kick off’ of the partnership between Dionísio Pestana and Cristiano Ronaldo – who both hail from Madeira. Legendary Soccer superstar Cristiano Ronaldo has invested more than $40 million into a range of hotels in Madeira, Lisbon, Madrid and New York called CR7 after his successful underwear, footwear and fragrance companies.
Pestana CR7 Lisboa
The joint venture, which is co-owned by both Ronaldo and Pestana Hotels, will be managed by The Pestana Hotel Group and will be located in four spectacular destinations; Lisbon (in the Historic Downtown), Madrid (on the Gran Vía) Madeira Funchal (fronting the Cruise Harbor) and New York (steps from Times Square).
Pestana CR7 Funchal
Inspired by Ronaldo’s CR7 brand, the boutique hotel in Madeira combines Art Deco with contemporary style and is designed with the modern day millennial traveller in mind, allowing them to stay connected to the world throughout their stay. High-speed Wi-Fi will be available in all indoor and outdoor spaces and each room will include Apple TV as well as Bluetooth audio and HDMI connections.
Pestana CR7 Funchal will feature just 49 keys with 25 CR type rooms, 23 CR superior rooms and one CR7 Suite. In addition to all the facilities of the CR rooms, the CR7 Suite will include a Playstation 4, Virtual Reality Glasses and games, and even equipment for cardio workouts complete with a self-developed workout plan.
For complete relaxation, guests can unwind at the rooftop pool and deck offering fantastic views over the marina and hillside that characterise the city of Funchal. For a more lively experience, the lounge will offer a menu of vibrant cocktails and the restaurant will include an open-oven concept for a unique dining experience.
True to the brand, Pestana CR7 Funchal will also feature a customised programme – Get In Shape – at the outdoor gym and sauna for those keen on maintaining a healthy lifestyle during their stay.
About this iconic opening, Dionísio Pestana, President of Pestana Hotel Group comments “this is an achievement that makes us all very proud”. He explains “it’s a dream come true in the city that is the birthplace of the Pestana Group – and my own – and reflects our innovation capability”.
“This is a winning team, a winning project! The huge hotel management experience of the Pestana Group guarantees the quality of this product that we are developing together”, adds Cristiano Ronaldo. “It has been a huge challenge for me to enter a new area in which I always had an interest and curiosity. I cannot wait to go to sleep in my Suite at Pestana CR7 Funchal in my hometown!”
The next Pestana CR7 is scheduled to open in Lisbon later this year, with two more to follow in Madrid and New York in 2017. With the addition of Pestana CR7, Pestana Hotel Group will manage four brands, including Pestana Hotels & Resorts, Pestana Collection Hotels, and Pestana Pousadas de Portugal.
These new openings will bring the Pestana Hotel Group portfolio to over 90 hotels in 15 countries, solidifying its international expansion strategy.
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