Discover What Isola District Has Install For the Milan Design Week
It’s not as famous as the iconic Brera or the Tortona Design Districts, but the Isola District of Milan is rapidly gaining a well-deserved fame! Find what this recent Design District has to offer from 17-22 April in the midst of one of the most prestigious design weeks in the entire world, the Milan Design Week.
The Isola Design District saw its inception just last year counting with the participation of over 100 designers and brands where young designers, artisans and emerging brands animated the spectacular Isola neighborhood with one-of-a-kind exhibitions and installations.
This year, the district will be characterized by a strong international presence, thanks to the adhesion of designers coming from all over the world. A theme defined in two words will act as a glue between the exhibitions: Rethinking Materials. In fact, the organization’s goal is to showcase projects that have highlighted the versatility of certain materials: using them for the first time in this field, with an application different from the traditional one or in projects with a focus on eco-sustainability.
In comparison with the previous edition, the local activities and the symbolic places of the district involved will increase, widening the perimeter of the district. ADA Stecca will be the Headquarter, with the main info point and a press lounge dedicated to the press. But not only that, it will also host Latinoamerican Contemporary Design, an exhibition organized by eiDesign, with a collective of South American designers. The common thread that unites the 10 designers is the fusion of design objects with the contemporaneity and identity of each country, from Brazil to Ecuador, passing through Colombia and Mexico. Also in the Headquarter, there will be numerous events and workshops that will involve, among others, artisans and inhabitants of the area.
This project was also featured in the 2017 edition and proposes the live creation of a children’s playground, whose components will be printed in 3D by an arm robotic during the entire duration of the Fuorisalone. To make prints, the robot sinuously follows a path that derives from a particular parametric design process and uses 100% recycled and recyclable materials.
In the opposite corner of the district, at the Spazio Maraniello in Viale Stelvio 66, Brut, a group of six emerging designers from Belgium, will make his debut at the Milan Design Week with Bold Movements & Emotions Beyond Functionality. The members of the collective Ben Storms, Bram Vanderbeke, Cedric Etienne, Charlotte Jonckheer, Linda Freya Tangelder and Nel Verbeke.
As a whole, Isola District boasts trendy venues like Corso Como, Corso Garibaldi and the new skyscrapers area of Porta Nuova. It is by supporting sectors like design, fashion, its local workshops, green design and gastronomy that the event has been able to develop its artistic and historical heritage and it only shows signs of growing even further.