This year’sImm Cologne Congresswill take place on the 18th of January and will focus on e-commerce. My Design Agenda let you know what to expect from this amazing conference!
Entitled “From “nice to have” to a battle for survival – Success factors in furniture e-commerce”, this year’s Imm Cologne Congress will focus on the world wide web sector of commerce. For that reason, the Focus Topics of the Congress will be the following.
1)”Who is expanding in e-commerce? ” – How investors and customers decide; 2) “Omnichannel fits best” – How to effectively use multiple channels to reach your customers; 3) “International business models” – Lessons learned from the expansion of international online retailers into Germany and German players moving into foreign markets; 4) “Customer service, returns and social media marketing” – The trending topics in e-commerce adapted for the online furniture trade; 5) “Artificial intelligence, virtual and augmented reality” – how to secure a long-term advantage for your business in the future of furniture e-commerce!
This Congress is aimed to national and international retailers and wholesalers, industry representatives and associations from the furniture, kitchen and interior design industry. But the primary target groups of this Congress are board members, managing directors, decision makers and senior managers responsible for: Marketing and Sales, Purchasing and Logistics, Retail Marketing, Product and Brand Management, E-commerce, Online-Marketing e Strategic Planning.
The keynote speakers of this years Congress include prestigious names of the E-Commerce Industry, like Dr. Michael Heller, Member of the Management Board for Categories; Richard Tucker, Managing Director Europe of Leesa Sleep; Tonino Mulas, CEO of mutoni möbel; Marc Appelhoff, Member of the Management Board of Home24; and Thomas Voigt, CEO of F + V Schuhe /.
If you are part of the target audience of the Imm Congress, then you can’t miss it. It will be held on the 18th of January of 2018 at Koelnmesse Congress Center North on Deutz-Mülheimer-Straße 111, 50679 Cologne, Germany.