It’s official, the Maison et Objet 2018 concept will be “Showrooms”. Since September 2016, the three Trend Consultants of the Maison & Objet Observatory have taken turns designing the Inspirations Forum to bring the edition’s concept to life. Next years edition concept was planned and will be executed by prestigious Agence NellyRodi that, as we mentioned earlier, chose the theme “Showroom” to inspire the general concept of the event.
Several spaces of the event, like the Inspirations Space and the Bookshop-Café, will have a design based on this concept that, as it happens, will also be further discussed in light of the broader context of lifestyle trends at L’Espace Conférences.
So what led Nelly’s Rodi’s team to the final Maison et Objet 2018 concept? According to the press statement released by the Maison et Objet organization, next years Maison et Objet 2018 concept emerged as the product of the investigative work conducted by NellyRodi’s team of consultants on a variety of societal, industry and marketing topics.
According to Vicent Grégoire, one of NellyRodi’s leaders and head designer and scenographer of the Inspirations Forum and Bookshop-Café for the next Maison et Objet, there was one particular inspiration for this concept. In his own words: “The financial crisis and the digital revolution had a tremendous impact on our behaviours. Consumers who used to have a passive posture, buying products without questioning the brands that sell them, have found empowerment. Through digital technologies, consumers now have access to product information, can compare prices, and even have the possibility to share comments on the products and rate them. A new generation of hyper-connected and hyperinformed consumers is reclaiming control: they are establishing their status as an inescapable partner for brands. With the advent of Instagram particularly, consumers are becoming trendsetters themselves, full-fledged influencers. They share their finds with their communities, revealing themselves, or flaunting themselves in some cases, making commitments and voicing opinions. This is what we have called the showroomisation trend. It’s no longer the product that makes the consumer, but the consumer that makes the product.”.
With this polarizing new idea of capitalism and consumerism in mind, there’s no surprise Grégoir and his team chose the concept of “Showroom” to headline the general areas of the event. I guess we have to wait for January to see the materialization of this bold concept, but acording to the explanation above we can only expect a very practical and ready to go design!