The Life Extraordinary of Moooi at Tortona Design Week 2018
From 17 to 22 April during the Tortona Design Week 2018,famous luxury brand Moooi travels back to Via Savona 56 in the heart of the Tortona Design District for another showcase of creativity and quality. It will be real voyage of discovery, after all, we are talking about A Life Extraordinary, an event that showcases a universe of mystical worlds and points of view inspired by the extraordinary diversity of life.
Replicating the success of the 2017 Edition of the same event, Moooi will travel once more to the Tortona Design District in Milan for a timeless adventure, offering everybody the chance to explore the extraordinary diversity of beauty in all its forms. Moooi has developed original and inspiring new ways of presenting its many creations during Milan Design Week 2018. It reveals a three-dimensional world to be discovered and treasured by curious day to day wanderers. Emphasizing the endless possibilities, this years’ presentation consists of three exhibitions: Moooi Through the Eyes of Megan Grehl, Moooi Through the Eyes of Concrete and The Museum of Extinct Animals.
Moooi took on an unexpected approach and invited interior design practices Megan Grehl (New York) and Concrete Architectural Associates (Amsterdam) to design two interiors exploring the brand. Concrete and Megan Grehl have been given access to all the Moooi ingredients – furniture, lighting, fabrics, leathers, carpets and accessories – and the complete freedom to create an interior reflecting the essence of their philosophy and artistic vision. The only common factor featuring in these two very different spaces are the iconic Moooi designs which subtly blend into both worlds.
The brand will also sail away on a bold adventure around the globe, digging up the dustiest of museum archives in order to find the drawings of lost animals, trimmed by imagination. With the Museum of Extinct Animals, Moooi celebrates nature’s diversity, stimulating to stretch the limits of imagination, highlighting that the most invaluable treasure from past and present expeditions is the unexpected diversity of beauty, in all its forms. Inspired by these magnificent extinct animal drawings, the team created designs for surfaces: a new collection of fabrics, leathers, wallcovering and carpets that bring the extinct animal back to life.
The Extinct Animal Fabrics are the ultimate high-end collection of numerous fabrics and leathers. They bring a touch of luxury, softness and a splash of natural beauty to upholstered designs from the Moooi collection. Inspired by a selection of unique extinct animal drawings discovered in dusty libraries around the world, Moooi envisions a collection of fabrics based on the animals’ features. To follow this ambitious adventure, the brand dives into the world of fabrics and leathers, discovering their natural qualities and the different feel of diverse materials.
Moooi is also proud to announce its new partnership with Arte, a passionate manufacturer of sophisticated wallcoverings. Known for their superior quality and high-end patterns, Arte wallcoverings adorn the walls of residential homes and project interiors all over the world. Inspired by each other, Moooi and Arte achieve the highest standards of quality with extraordinary, innovative designs.