Maison et Objet Paris organized an ambitious operation entitled “Le French Design, no taste for bad taste” to celebrate the values of French Furniture
2017 will start remarkably with one of the biggest interior design events in the world, Maison et Objet Paris. A gathering of experts and newborns of the field that create impressive exhibitions of their work. However, next edition will be a little bit different, twenty-five exhibitors will participate in an ambitions operation called “Le French Design, no taste for bad taste” to value the French Furniture industry and develop public awareness.
The main idea of this event is to support French manufacturers to export, and foreign purchasers to get a concrete idea of what French Design actually represents. French Design is usually a combination of different influences and styles therefore, the audience cannot seem to define what is French Design. They can, for example, immediately recognize Italian, German and Scandinavian design. To recognize french manufacturers within an international scale is what VIA executive director Jean-Paul Bath aims and brings to this concept.
40 different personalities from the fields of design, photography, philosophy selected a favorite piece which they considered to be representative of French Design. These 40 pieces will be presented in the April 2017 exhibition but the public will get a sneak preview of this amazing concept already in January.
VIA studies identified around 10 core values of French Design, this exhibition will share each one of these qualities in an exhibition design by Jean-Charles de Castelbajac. Using tents as stages, each one will host one of French Design‘s ten core values. A true journey to experience and learn about the diversity of French Design.
At Maison et Objet Paris 2017, visitors will discover a preview of the spirit, values and art direction of the french industry, which will make an interesting and learning experience for foreigners. It makes only sense to support their local community and bring it to a higher level, on which they truly deserve. Expect to find the works of Gautier, Burov and much more.
Article by: André Martins
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