In October of each year, Dutch Design Week (DDW)takes place in Eindhoven. The biggest design event in Northern Europe presents work and ideas of more than 2600 designers to more than 350,000 visitors from home and abroad. In more than 110 locations across the city, DDW organizes and facilitates exhibitions, lectures, prize ceremonies, networking events, debates, and festivities. This year, it will take place from October 19–27 and will focus on designing for the future. Join My Design Agenda and discover everything about this amazing event.
DDW concentrates on the designof the future and the future of design. It is their objective to show how designers from around the world shape a positive future and to strengthen the position and meaning of Dutch designers.
Although during the event every imaginable discipline and aspect of the design is on offer, the emphasis is on the experiment, innovation, and cross-overs. Exceptional attention each year goes to work and development of young talent. Dutch Design Week concentrates on the design of the future and the future of design.
DDW does not just see Dutch design as a label for a certain group of designers or design aesthetic but as a permanent reflection of a culture and attitude that is characteristic of the Netherlands and of Dutch people. They identify with a solution-oriented approach, functionality, humanism, free thinkers, brutality, humor, ability to put things into perspective, single-mindedness, not hindered by thinking in terms of hierarchical barriers, the unconventional. But also the readiness for taking stakeholders seriously and involving them in the solution, in the creative process. Dutch design is an attitude and does not by definition refer to a nationality.
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