Kartell and Fiat, two leading Made in Italy brands come together for a new challenge in design in order to safeguard the environment. Join My Design Agenda and discover everything about this amazing partnership between two amazing brands.
In Kartell’s creative workshop, in which ideas, innovations, materials, and technology come together, a new project has been born, uniting two of the most emblematic Made in Italy brands, Kartell and Fiat, for a special edition in support of the launch of the new FIAT 500 full electric.
After months of expectation and sealed lips, the first electric new 500 was to have been launched, with the creative input of three great Italian brands, including Kartell, alongside Fiat. The Geneva Car Show has been suspended, but the car was unveiled nonetheless.
Creativity and innovation are the elements which inspired Kartell’s one-off 500, the perfect combination of elements coming together to give life to a real jewel of contemporary design.
In the interior, the Kabuki lamp is once again the inspiration for the polycarbonate cover of the dashboard insert and the transparent applications on the seats. The contrast between the Kartell blue exterior and the luminous interior makes a strong statement, with the latter’s light colors balanced perfectly between cold and warm tones. The woven texture plastic interior features are made of 100% recycled polypropylene, as are the seats of Kartell’s latest collection, while the natural-looking fabrics are made of completely recycled polyester.
Kartell’s special project for the Fiat 500, together with two other standout names of the Made in Italy brand, Bulgari and Armani, supported by Altagamma, forms part of an awareness campaign aiming to improve the planet with better consumer habits.