Cassina Presents What's Your Gender at London Design Festival

Cassina Presents What’s Your Gender at London Design Festival – An installation that also gathers pieces from ‘Origins of the Future’ collection.

Cassina showroom presents ‘Origins of the Future: What’s Your Gender?’ an installation by Patricia Urquiola, the art director of the historic Italian design manufacturer. The Gender armchair, whose name derives from its changing identity based on chromatic and material combinations, is made up of two “masculine and feminine” independent shapes that together create one form.It freely crosses traditional male/ female barriers and is intended to be sober or bold, strong or delicate.

Alongside the installation, single pieces from the 2016 collection will be exhibited on aluminium platforms in a range of intense colors to be contemplated by the visitor. Since Urquiola assumed the leading role in the brand, she immediately decided the way to go: ‘start new dialogues with the 90th anniversary’. As she said to Dezeen: ‘I want to remind people that we are working with people who explore many arguments and many materials, and have an experimental attitude’.

Volage EX-S sofa by Philippe Starck

“The intrinsic relationship between architecture and interior design has always been an important element in Cassina’s history. This modern building reflects Cassina’s contemporary attitude with its Minimalist, yet immediately recognisable, design.”

Props by Konstantin Grcic

Cassina’s ‘Origins of the Future’ collection was introduced at Salone del Mobile in Milan and now comes to London Design Festival and includes pieces by Philippe Starck, Ron Gilad, Rodolfo Dordoni, Konstantin Grcic and Ora Ito, to name a few.

Deadline mirror by Ron Gilad