Edra Celebrates 30 Years of Design – Edra celebrated 30 years of excellence n Florence, on October 1st and 2nd. Among the events, a welcome cocktail at Palazzo Gondi, the visit to the company headquarters in Perignano, where the new Spazio Edra, a modular concept store designed by architect Stefano Pasqualetti was introduced, and a gala dinner at Teatro della Pergola.
Guests to this important event included clients and friends, magazine editor in chiefs and VIP of the industry, together with the designers, authors of the Edra products, who delighted guests with the storytelling of their “love stories”. On stage Gino Paoli, personal friend of Monica and Valerio, sang during dinner two of his beautiful songs. A chamber orchestra and a jazz band played at the gala evening.
The authors, Humberto Campana, Jacopo Foggini, Francesco Binfare’, Roberto Semprini and Mario Cananzi
With great pleasure, Edra presented on October 2nd at the gala dinner held at Teatro della Pergola, in Florence, the new book “Our Story – A Journey Through Beauty”, by Stefano Pasqualetti and Gloria Mattioni, with also contributions by photographers Massimo Vitali, Pietro Savorellli and Alessandro Moggi.
The book portrays the products of our collection in the most beautiful landscapes and interiors of Tuscany. It has been published in 2 languages by Skira, gifted to the guests of Edra30, and will be soon available in bookstores and online. Other presentations of the book in Italy and abroad will follow, and we will inform you of the dates.